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Channel: Jenna Ward Feminine Embodiment Coach & Founder SOEA
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Will I make a return on investment in the Coaching Cert?

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Will I make a return on investment in the Coaching Cert? Will I make my money back? 

We’re asked these two questions frequently by smart women (and their partners) interested in our Feminine Embodiment Coaching Certification

I get it. You want to make sure you don’t have (another) unfinished course on your bookshelf. We don’t want that either. 

The short answer is… YES. YES 100000%. 

💎 You will easily make an excellent ROI on this program. 


(Side note, to see the current pricing for our program check out the Curriculum guide which you can download here. We share pricing and payment plan details up front as we value transparency & informed decision making). 


Depending on your desires, there are three ways women see a ROI from this experience. 

But before I share with you those three ways, first we need to strip back the concept of ROI through a feminist lens. 


Our capitalist culture is quick to quantify ROI in terms of dollar signs. This is the most easily quantifiable & ‘valuable’ way to calculate ROI for most people (though you & I are not most people 😉).

However. ROI isn’t ONLY about money. 

In our hyper-masculine culture, where more feminine qualities are undervalued, it’s important we expand our scope of ROI to include

  • Wellness in mind, body, spirit 
  • Emotional intelligence
  • Creativity and artistry 
  • Purpose and passion 

These domains are often seen as watery, insubstantial, difficult to (financially) quantify. Yet we ALL place value here. 

Consider child rearing. As a culture do we raise our children with only a dollar sign guiding our decisions? No. Money’s a consideration, but it’s not the sole determinant. 

Every parent, carer, Aunty or Uncle I know values their little human’s wellness, emotions and creativity… and understands the ROI in their little human is an investment that will reap rewards for the rest of their life. 

✅Participants DO definitely make a financial ROI on this program (more on that below).

✅They also make a ROI in every other domain of their life too. And this is AS valuable, perhaps even more. 


Capitalist culture also expects a ROI yesterday. Speed is an important concept to unpack here. 

Are we expecting a ROI within a few months? 

Are we considering the ROI for our life direction, and lifetime? 

These are questions worth asking. 

Many of our program participants start coaching from Module 2. If they are brand new to coaching & they want to GO for it, they will be ready to graduate & charge good prices for excellent work. If they already have a business they will be more than ready to evolve their way of working and prices. 

Quick ROIs are possible for those who want them. 

But slow ROIs are important to measure as well. 

I like to think about this through the lens of the stock market (of which I”m pretty poorly versed to be honest). But what I do know is this: 

  • When we think of the stock market many people think of day-traders, quick transactions of buying and selling stock in rapid Wall St style fashion that is about making money quickly
  • But there’s a second style of trading – long term investment. This is where you buy a stock, and sit on it for years and years, waiting for it to gradually grow and develop a return. Knowing the stock market has grown an average of 7% each year since its inception. We can just buy a stock and sit on it waiting for it to naturally grow, through the ups and downs of life.  

Personally I have some stocks. They are the boring, long term investment type. I’m not after a get rich quick scheme. And this is how I approach my coaching skills, and life. 

I’m after long term value. 

Now, you can get rich quickly as a Coach. Some graduates choose this. Awesome. No shame there. 

AND.

You can also be a long term investor, collecting your ROI slowly over years. Also smart. 

So now we’ve unpacked value-beyond-money and the speed of our return, let’s look at 3 days you can calculate a ROI on your investment… 


With a small handful of clients, you will easily make your investment back. 

As you master a robust, proven coaching skillset we’ll show you how to package it into a valuable ‘Signature Coaching Program’ asset. This means you evolve beyond the time-for-money model and into the realm of delivering clear and tangible outcomes for your clients, that you can charge in the order of $2000 to $7000 for. 

We dive into pricing your program and how to express what you do magnetically. 

ROI = Enroll 2 clients @ $3000/program and you’re already into profit. 

You might already be working with clients, and ready to elevate & deepen your work. You might be new to coaching and ready to set up shop (you can charge these prices as a new coach). 

If we expand this thinking out to a person who wants to replace their income… 

  • Let’s say $120K/year gross profit. 

To earn this you might decide to:

  • Enroll 3-4 clients/month in a $3000 package 
  • OR, Enroll 1-2 clients/month in a $5000 package

In short… Robust Skills + Signature Coaching Package + 2 clients = ROI & into profit. 

The FECC theory and tools also exceeded my expectations and have given me a structure and process to offer deeply beneficial sessions to others. The FEC process is exactly what I’ve been searching for for years. My clients are feeling the results and are raving about our sessions! – Deebra Reeves, Australia 


Perhaps you’re not ready/wanting to set up shop as a coach, but you already work with humans in your existing profession. 

In this case you might weave your new skills into your existing work. 

Many of our past participants are high achieving women. Academics and health professionals. Entrepreneurs and business owners. Corporate women (sometimes looking to get out) and smart, savvy successes. 

They want to bring FEC into what they are already doing. Infuse it into their work. And in doing so reduce the friction and discontent. 

They are seeking more joy, more reward, less effort in their work. Doing what they are already doing – in richer and more delicious ways. 

ROI = more joy, less effort, deeper professional satisfaction 

We can’t put a dollar value on this. 

Coming home from your work every afternoon feeling less despondent wondering WTF you’re doing with your life… and instead more energized & purposeful is valuable. 

You’ll likely start receiving this ROI from Module 1. Just saying YES to the evolution you’re yearning for will start to reap rewards. 

This coaching certification is a very in-depth program with so much valuable content, amazing teachers, and support. It’s enabled me to bring an element into my coaching (and life) that was missing. My sessions used to drain me, but now they flow more and I feel a sense of ease. So gratifying! I loved this program. Jenna Korf, USA


The third strategy is for women who want to do nothing professionally (yet) with their skills. 

They are here to listen to the body in ways they haven’t before. They want to go to the root of their inner world, to land in themselves and their connection more fully. 

I couldn’t even attempt to validate how princeless this ROI is. 

If you know what it means to life this way, with this skill set, then you know it’s beyond measure. 

Leonardo da Vinci didn’t pick up a paintbrush and start with the Mona Lisa. He cultivated his craft and began work at age 50, after half a lifetime of cultivating his craft. 

Developing a powerful skill set that is going to shape your future work + the rich personal development along the way = ROI. 

This ROI might take longer to pay off. The benefits might be less immediately visible. But they are still there and they are so valuable. 

If you know what I mean, you know. 

As a result of FECC, I feel I can now tap into my entire body vs only my head. I am truly tuned into my potential as a woman, connected to my femininity and also to the rest of the world.For me, the coaching certificate is a nice bonus, but I followed this program to come closer to myself. It definitely delivered on this. I feel freer, more connected, and more woman than ever. – Melanie Wessels, Netherlands


So will you make a return on investment? Yes. 

Which strategy best fits your goals? You choose. 

Whichever strategy you choose, fast or slow, we know that YES, you will easily make an excellent ROI on this program. 

Grab the curriculum guide here to learn more about the program & then find a time to speak with us (if you desire) about the experience → 


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