Can I translate somatic coaching skills into a profitable business & sustainable income?
If you (or your loved ones) have been asking this question, today’s podcast is for you.
This line of thinking is VALID.
In the age of the “Instagram Coach” who… with no valid experience or informed ways of working, can update their bio every 5 minutes to be an “embodiment coach” or feminine mentor….
It’s valid to wonder if you can truly earn a livelihood as an Embodiment Coach.
So let’s break it down.
Do coaches make a living or livelihood?
What kind of money do embodiment coaches charge?
What skills do you really need to be successful?
What kind of business model works?
How many clients would you need to work with?
In today’s podcast we dive into:
- We speak about investing in yourself, when everyone else around you thinks it’s a wild and risky move…
- The 2 distinct skill sets you need
- The difference between practitionership & entrepreneurship
- We look at 3 different business models & calculate both income & hour worked
- We dive into the common challenges & worries like “who will pay this” and “can anyone afford this”
Resources
Resources mentioned in this podcast:
- Find the profit plan Jenna mentions on this podcast at www.jennaward.co/profit
- Feminine Embodiment Coaching Certification – professional training
- Praise from past participants of the Feminine Embodiment Coaching Cert
Transcript
Below you’ll find a summary transcript of the podcast…
How can you be sure that your embodiment skills as a practitioner are going to create you a profitable business and a sustainable income? If you are wondering how you actually create a lasting livelihood and if it’s possible to operate with a profit as an embodiment coach, today’s podcast is for you. This is a really common and it’s a valid concern for those of us who are called to the embodied arts, but want to make sure that we can get not only a return on our investment, but also a sustainable livelihood for our future. Today we’re going to be diving into the coaching industry and what it really takes to make a red hot go of this. We’ll be running through the different skill sets that you need, teasing them apart, looking at business models and actually going through some example numbers that I’ve seen work, talking about the different scenarios for how you might actually position your work as well as diving into the natural gritty inner piece like who am I to do this? Who’s going to pay this, and how am I actually going to get those clients? This is a very delicious, chunky podcast, so if you’ve ever felt concerned about if you can make a profitable business and what’s required for a sustainable income, then a warm welcome. Let’s dive into it together. I’m Jenna Ward, founder of the Feminine Embodiment Coaching Certification, and today we are here to talk about profit plans for
Embodiment coaches. So before we begin,
I want us to first take a moment to center the part of you that is called to create more embodiment in the world, the part of you that has a vision for working with clients, perhaps with women of a particular identity or experience. I want to center for a moment the part of you that sees the opportunity to create more connection, more depth, more sensitivity that sees more liberation and more pleasure is possible for so many of us and who wants to create ripples of value and impact, born from your lived experience, born from your unique location, and offered to those who are needed. I just want us to take a moment to really validate the beauty of that because I feel that we are not woken up and chosen to have these personal experience and these personal passions for no good reason. I genuinely believe we go on these journeys, accumulate these skills, have these lived experiences, hold these identities because we are really destined to contribute something valuable to the world and by gosh, the world needs it.
So as we dive into profit plans for embodiment coaches, I invite us all to take a moment and to reflect on how precious, how creative, how bold, beautiful and needed it is to be called to contribute in this way. I speak with a lot of amazing women and humans that are doing this work in the world. We’ve got over 700 graduates from our training, many of whom have gone on to create big beautiful bodies of work, and when I see the ripples of value that are impacting their clients, their communities, their families in so many different arenas, in so many areas from how they mother to recovering to burnout, dating and divorce, grief, expression, copywriting, leadership, careers in the corporate space, in the intimacy space, and the list goes on and on and on, I just think, oh my gosh, the world is so much better for your contribution and I’m here to celebrate and lift up those people so that we can all make more of these really meaningful contributions.
I started off on this really similar path in exactly that same way. I mean, who am I to be here today speaking about embodiment coaches and how they can make a profit? I know because I’ve been on that journey rewind many, many, many, many moons ago. I used to be a clinical hospital pharmacist who was really physically unwell, really had climbed to towards the top of the ladder of promotion and started looking around and wondering, is this it? Is this the point of life? Because I yearn for so much more and I’m not seeing it reflected in the aliveness that I feel in my body or in my career. And so I made a pivot and a change. I studied, I trained in multiple different modalities and eventually the Embodied Arts awoke and called to me really simply put deepening into vulnerability, cracked open so much power and sensuality and possibility within me that I went on to do that work with my clients, working with hundreds and hundreds of clients, one-on-one in some really bad business models.
Actually, I’m going to share some of those bad business models that you don’t want to do. But the work kept evolving and we see this, so many people are called to the somatic and the embodied arts because we really need a resurgence of this. There are more clients than we can ever hope to service with this particular skillset. And so after working with clients and evolving my business model over several years, some of my clients began to ask, oh, Jenna, can you teach me to coach this way? Because it’s really profound. It creates really amazing results. I’m feeling that I’m developing this different and new skillset, and so the feminine embodiment coaching certification was born. We’ve been offering that since 2018 and some of our graduates have gone on to create really big, beautiful businesses with lasting livelihoods. So I’ve been personally on this journey, but I’ve also seen and witnessed the journey of fellow entrepreneurs, creatives, and coaches over many, many years, and I sit here today having this conversation with you about the possibilities, not because I’m a business expert, that’s actually not my expertise.
My expertise is really profound transformation and somatic coaching, but I am an entrepreneur myself. A lot of my friends are entrepreneurs. A lot of our clients here at the school go on to become entrepreneurs. And so today I’m speaking from a place of having seen a lot that I can chat to you about business plans today and a path to profit. So if you’ve been feeling, and if you’ve had the question mark, can I translate so maddick and embodiment coaching skills into a profitable business, can I legit make an income out of this? I really want to validate this question, this concern because it’s smart. You want to be sure that you can create a return on your investment. You want to be sure that this is a valid career path, that you can create a livelihood out of that. And these are smart questions at this time because the coaching industry has matured a lot more people these days are aware of what a coaches, a lot more people are going out searching for and looking for a coach, and that means people are more discerning about who they’re working with, what qualifications and skills they have, and they’re more discerning about where they spend their money.
This is really different to when I started in the industry and there were a not a lot of options, so very often people just worked with the first person that they stumbled across, but this discernment is good because it means that the most skilled, the most quality practitioners are the ones who are actually able to make a profitable business and make a sustainable income. And one thing that I see that kind of grates on my nerves and that I don’t personally like to be associated with, even though I kind of am, is the whole Instagram coaching world. I feel like for many of us who are exposed to the world of coaching, a lot of that online Instagram coaching world is really about people selling you their lifestyle and their cocktails in Bali or some other place. They’re really just selling us a bajillion different ways to make six figures in six minutes, and there’s all this hype culture, which is not really anything to do with coaching at all.
Coaching is about creating new awareness by using powerful questions. Coaching is a transformational skill and it’s really different to the skills and the lifestyles and the six minute six figure profit plans that coaches sell online. So I feel like a lot of these people who are selling lifestyles who are selling empowerment through financial gains in next to record time, I feel like a lot of this hype is really conflated and actually really a disservice to the coaching industry. Makes me a little bit sick that that’s even got the same words as what we do over here because what we do over here is just worlds apart. So that’s one thing to say. The other thing that I wanted to say in terms of these concerns are valid is that on this podcast today, I’m going to be chatting primarily for people who are interested in working for yourself.
So that is developing your own business, and that’s certainly not the only way to earn a livelihood As a coach, I’ve seen many of our past graduates go on to work for other coaches or in other institutes. I’ve seen them work in intersecting roles. I’ve seen them weave this into their existing work, whether that’s corporate or otherwise. A lot of people do go on to establish their own businesses because they yearn for the freedom and the flexibility and the earning potential, but you don’t technically have to work for yourself. There are still a lot of career opportunities if you want to coach in an intersecting industry or in somebody else’s
Business. Let’s now dive into
The two distinct skillsets that you need to have in order to create a livelihood. The skillset are number one, practitionership and number two, entrepreneurship. And these are not the same thing. Earlier on, we were speaking about those Instagram six figures and six minute come get my Bali lifestyle coaches, and one of the problems that I have with, I’ve got multiple issues with this, but one of the things is that a lot of these people conflate entrepreneurial skills with being a coach and they’re not the same thing. We can think of practitionership as the skills that we use to create transformation our clients, and this lives all the way down the left hand of the spectrum. On the other hand, all the way down the right hand side, we’ve got our entrepreneurship skills, totally different skill set. These are the skills to build a business and have a livelihood.
Think about it this way, if you’re a baker, your practitioner skill is your ability to bake a really delicious red velvet cake. I love me some red velvet. On the other hand, your entrepreneurship skills, the skills that you use to establish your bakery, make sure you’ve got it in the right neighborhood with some good foot traffic, maybe market to your community, maybe get yourself on Google and get some good Google reviews. So very different skills. Baking a cake, establishing a business. Now if you’ve got delicious cake, if you know how to bake that red velvet, I mean just so tender and moistly, then your business entrepreneurship journey is going to be so much easier because word’s going to get out. You are going to get known for this most delicious cake. Everyone’s going to want it at their birthday party. People will seek you out for that signature red velt cake.
On the other hand, if you can’t bake a cake for squat, if your cake is dry and just nasty, then even the most well positioned bakery with bang and signage out front, it’s just not going to build you a thriving business. We can think about our coaching skills, our practitioner skills, and our entrepreneurship skills in the same way, if you can’t create reproducible transformation, if you can’t get the goods for your client, then you can have the most big snazzy looking business, but it’s built on really dry foundations. Nobody’s going to want to be a repeat customer of that. Practitioner skills are the skills to work one-on-one or to work in groups. They’re the skills to create transformation. They’re the skills to hold safe, trauma sensitive space. They’re the skills that are creating new awareness for our clients. This is the value that we deliver in the world.
This is the calling. This is the magic that only you are here to do in the way that you are here to do it. No one else is going to bake your cake just the way you do that’s needed in the world, and it’s a distinct skillset on its own. It’s different though to marketing your bakery, building a business, building a livelihood. These are entrepreneurial skills that live at the other end of the spectrum and these are the skills to vision and brand to come up with a business model to think about how you’re going to sell, how you’re going to market, how you’re going to copyright, manage your finances, lead your business, maybe lead your contractors or a team. Really different skill sets, but both of them are required. I think it’s so important that we approach these skillsets as two distinct skillsets that we are going to need to develop because they’re not the same thing.
And this is where I actually see a lot of online trainings and a lot of people get quite confused and get it wrong. A lot of us are interested in buying into entrepreneurship, in buying into marketing strategies, in buying into all these kind of business and entrepreneurship related things because on the surface it looks like that’s what you need to be profitable. You have to have, I don’t know, some perfectly curated Instagram feed, which I don’t have by the way, but you know what? Having business skills is going to help you diddly squat if you cannot deliver a reproducible transformation that has your client leaving a rave review. If you feel wobbly about your practitioner skills, if you’re not sure about your practitioner skills, if you hold back, if you’re not charging the full value of what you know you can create in terms of value for your clients, that’s going to impact your pricing, your magnetism, and your ability to build a business.
We speak with a lot of people who want to create a beautiful business, but they have this lingering sense that they maybe don’t have a right to be here to stand in value, to really claim a space to go for it because they’re not sure they can deliver the goods. Now, that’s not a problem. That’s not having a problem with your entrepreneurship skills. Yeah, you can make the most banging signage on your bakery, but if your red velvet cake ain’t any good, if you’re not confident, you’re not baking the best red velvet cake, you are going to feel like a fraud naturally. At our school, we are super interested and we spend most of our training, full transparency, working with rockstar practitioner skills that create reproducible transformation, and we work with individuals who have never coached before and within the second module, third module of our training program are practicing delivering amazing coaching sessions. Really often quite surprised with the level of confidence and conviction that they’re able to find within themselves because they’ve got this really powerful structure for holding safe trauma sensitive spaces that create reproducible transformation in somatic ways. That’s what we need to have dialed in. We need to have rockstar practitioner skills because that’s foundation. That’s the value that we are then going to go and build a business around.
So now it’s time to
Look at some business models. Before I dive into business models, an important disclaimer here needs to be made. I think it’s really valid and very smart to be thinking about can I legit make this into a livelihood? It’s a good concern and it’s valid, but very often when I’m speaking with creative inspired, well intentioned women who want to make a big contribution in the world, it’s not really about the business model. What it really is often about, and you can decide for yourself if this resonates with you, is that it can be a bit of a bold, unusual, maybe even risky decision to really commit to this path.
It might be something that’s unusual for people in your family or your industry. It might feel like a really crazy move where all your colleagues are going to be like, she did what? And you may worry that everyone’s going to say you did the wrong thing. It might already be that people are in your ear telling, yeah, that’s not possible. Are you mad? You might have a partner or a friend or a peer or some parents who don’t believe that this is possible, who don’t know that it’s possible and you might be worried and feeling a lot of that pressure of like, gosh, what if this doesn’t work out? And so the rational mind takes this, my gosh, what if it doesn’t work out? There’s all this pressure on me and that the rational mind begins to look for, well, how can I be sure?
How can I be sure it’s going to work out? This is a kind of wild move and I’ve really got to back myself. No one else around me is really backing me or supporting me, and so we want to be really sure it’s going to work out and I understand that. Yeah, I really understand that at multiple levels. At multiple levels, I have had partners and parents and loved ones and colleagues really lift their eyes at me and say, you’re doing what even is that? Is that a scam? Are you a charlatan? Is that even a real thing you’re doing? What on the internet you’re doing what kind of coaching you’re throwing away what kind of studies and tertiary degrees? That is insane. I totally know what that is like because it is a pivot that can on the surface feel really, really wild, and I just really want to hold the tenderness of that because while the rational mind might want to see the business model, and I’m going to give that to you in a second, I’m not a business coach.
It’s not my job to help you make six figures and six minutes, but we’re going to talk about the business model so that your rational mind can have them. What I really think is at the heart of this inquiry for so many people who are worried about this is really, can it happen for me and can I back myself and let’s just take a breath with that. Yeah, take a breath with that. It can be really easy to defer to other people around you, particularly people whose value that you hold in really good esteem, who have your best interests at heart, but they don’t have your passions, they don’t have your potential, they don’t have your calling and they don’t know what it’s like to be you. They don’t know the full potential of what is available to you. And so the logical and the overthinking mind can really get us stuck in these questions, these doubts, these cycles of I’m not sure, and I think it’s really important that we take a moment and we just really come back to trusting our deep intuition, our deep knowing, and to really take a breath and remember and to find the fuel that exists already deep inside of you, the part of you that sparked this inquiry, the part of you that says, yes, it is possible.
The part of you that knows there’s a contribution to make the part of you that wants to step into this. And as somebody who’s on the other side who’s family now looks at her and is like, oh, Jenna, how’s your business going? Oh yeah, are you working with some great coaches? And now it’s totally normal and they all celebrate me, but it was for a long time the Wild, wild West and I was the only one that had my back. One of the things about also being in isolation around these decisions is that you don’t always have access to a community of other like-minded people who get it, who are there to support and coach and cheer you on as you do this thing, but those people do exist. Yeah, I have the privilege of working with hundreds of them. Those communities exist, and when you tap into those communities, you can really feel really a lot more reassured that what you’re feeling and then investing in yourself and investing in this wild desire is actually a really safe bet because you can bet on yourself. You’re not called to this for the wrong reasons. So with that said, I invite you to reference what you’re feeling to anchor into what deep in your body because you are the best expert on you and it is safe for you to invest in yourself and say yes to these wild dreams and desires. They are needed in the world. They are a beautiful
Thing to invest in. Pausing for a
Halftime break to let you know if you are interested in developing your practitioner skills and a really beautiful asset and signature body of work, you should definitely check out the Feminine Embodiment Coaching certification. The doors to this amazing six to 12 month program are open right now, and we would love to speak with you. If you have a calling to do this beautiful work and develop a livelihood doing it in the world, you can find out more feminine embodiment coaching.com.
It’s
Time to talk business models. Let’s drive into three scenarios. I’ve got these three scenarios mapped out to earn $120,000 a year working as a one-on-one practitioner. Now I acknowledge we’re on a podcast and I know that all of us have different brains that learn in different ways. So as we talk about these numbers, if you need it, two options. Number one, grab a pen and paper, write it down yourself. Number two, I’ve got this written down for you. You can download A PDF with all of these workings written out. It’s at jenna ward.co/profit. That might be a handy thing to have in front of you if you’re a little bit more of a visual learner or if you just enjoy having the numbers written down to hold onto. So let’s dive into these scenarios to earn 120 K gross. So that’s before tax. Full transparency.
There’s possibly a tax person in your part of the world. There’s definitely a tax person in my part of the world, and that’s one thing to factor in to your total profit. These workings are for working as a one-to-one practitioner. So that means you’re working as a coach or as a mentor with your one client sitting opposite you virtually or in person. Here at the School of Embodied Arts, we love one-to-one work because there’s actually a few reasons. The first is that it really helps us to zone in and master our zone of genius, to really develop our body of work so that we are clear on the unique transformation that we are here for and to get to know it really in the trenches in the most vulnerable way possible, which is doing it one-on-one with our clients. We also love one-to-one work because if you have no audience or a small audience, it is the best way to get started building your livelihood.
And we love one-on-one because it is a foundation business model for many coaches in their first one to four years of business. Now, that’s not to say you cannot add in women’s circles or retreats or workshops or immersions or all the good juicy stuff on top of this, or in addition to it, you would just add that income onto what we’re modeling here. So let’s dive through these three scenarios. Now, scenario number one, you are going to do, imagine I wouldn’t actually recommend this scenario, but we’re going to work it out just for full example’s sake. So scenario one, you’re going to offer a single coaching session for $150. You’re going to put a sign up somewhere that says, come and get a somatic coaching session. It’s a 60 minute session, it’s sold for $150. Now here at the school, we don’t recommend this model, but we’re going to work it out to help us and give us a foundation understanding.
If you want to make $120,000 in the year using this first scenario at 150 bucks per session, you’re going to need to do 800 sessions in the year. That means every month you are going to need to sell 67 sessions. Now, some of those will be repeat clients, but a lot of those are going to need to be new people because your retention rate for repeat sessions, it’s not going to be super high. This means every month you’ll be working 67 hours delivering one-to-one coaching that works out to be about 16 hours a week, which I mean that’s doable. 16 hours a week of one-to-one coaching, but this is a hard slog. This is a lot of work to make 120 K, and there are way better ways to do it. So that’s option A. Let’s move on to the second scenario, scenario number two.
In scenario number two, I want us to imagine that instead of selling a single session, you’re going to start selling a signature coaching journey, and that coaching journey is going to be a four month journey with your client for $2,000. Okay? So just let that land notice how that feels for you and your body. Are you like, oh my gosh, I would judge way more than that. Great, if that’s you, we’ve got you covered in the next scenario. If you are feeling a little bit $2,000, what? Okay, note that feeling down. I’ve got you covered later in the podcast if that’s coming up. This is just a scenario for us to begin to orientate too. So this scenario too, we’ve got four months in a signature coaching journey for $2,000. Now, what’s a signature coaching journey you might ask? That’s a great question. A signature coaching journey is a, it’s like a coaching package, but when we are packaging up our skills, we’re not packaging up 6, 8, 12 sessions.
We’re actually packaging up our skills with a really specific outcome in mind. So let me give you some examples from some of our past graduates. One of our graduates in Europe has a really beautiful signature coaching journey, which is around creating boundaries. I’m not going to go into the details of it because it’s her intellectual property, and while I have permission to share it with our existing community, I haven’t asked her permission to share it on the podcast, so I’m just going to say it’s a signature coaching journey around boundaries. I know it’s at the four figure mark. We have another practitioner based in Australia who is really interested in supporting women to liberate shame so they can step more fully into their feminine essence. Again, four figure journey because there’s a really clear outcome in mind. We have another coach in the US never coached before having worked with our school.
She’s got a big, beautiful, thriving business now supporting her children as a single mother. She works in the space of relationship coaching with both men and women. Her signature coaching is about knowing yourself and creating a really rich, thriving relationship. These are my words, not her. She would express it way more potently than this, and again, four figure investment for that particular coaching journey. And so these journeys are a way to package up our coaching sessions, but they’re so much more than just getting six sessions or getting 12 sessions. These journeys have a really particular outcome in mind. They take clients through a really pre-designed sequence of transformation. There are additional supports to make sure that clients get success. And every single coach in our practitioner training, that’s the feminine embodiment coaching certification, has within their lived experience a signature coaching journey that is ripe for the creation.
And this is the unique zone of genius, the unique body of work that they are here to contribute to the world. Another of our practitioners, she’s in Europe but is South African in origin, has a really beautiful body of work around magnetism for corporate women who have previously been burnt out. And that journey came about through her own lived experience, her own passions, what she wants to contribute into the world. And just recently, earlier this week within the coaching certification community, we came together as a community to map, okay, what are all our signature coaching journeys going to be? Because when we can distill that journey, it becomes an asset that we can charge really good money for. And so in this second scenario, our example coach has come up with a signature coaching journey. It’s four months long, it’s $2,000. Now, this is a really conservative price point.
A lot of our coaches are charging more than this. This is a price point. If you feel like you’re new to coaching, you’re starting out, you just want an easy price that’s going to enroll without a lot of objections and you are just ready to get the ball rolling. So let’s work this scenario out. Scenario two, you are selling your program, your signature coaching journey for $2,000. That means if you want to earn 120 K in the year, you need to work with 60 clients in the calendar year. That means you need five new clients every month, and that means each month you’ll be working around 20 hours per month delivering those one-on-one sessions, that’s the equivalent of about five hours a week doing the one-on-one coaching.
Does that sound doable? A lot of people are called to do this work because they want to create really valuable outcomes and transformations with their clients, but they also want a really flexible lifestyle saturated with freedom. This business model, even at the price point of $2,000 begins to deliver that for us, but we are not really in the sweet spot yet. Let’s go to our third and final scenario. Scenario number three. Here. We’ve got a four month coaching journey. Again, we need a signature coaching journey. We need to distill our lived experiences, our passions, our politics into a clear asset with a clear outcome. We help our graduates to do that so that they leave the training with a really clear idea about the unique contribution they’re here to make and a format for that that can really easily enroll. Let’s say that in this third scenario that the coaching journey is selling for $6,000.
Off the top of my head, I can think of quite a number of our past graduates who are charging that money for a four month coaching journey. Now, some of these graduates who are charging $6,000, some of them have been added a little while. They maybe are not new to coaching. They maybe have some intersecting mastery. Maybe they’ve been a psychologist or a yogi, maybe they’ve worked with the body or in other intersecting trauma sensitive or transformational arts. Similarly though, we do have graduates who are brand new to coaching but have really valuable, rich lived experience that really enriches their coaching journey. And that kind of starts them out, not at a beginner level, but really honoring the cumulative wisdom that they are bringing to the space with their clients. There’s a lot of mature women, women from the medical industry, women who have worked in humanitarian and also in different types of activism roles, women who have worked in corporate, women who have had a lot of life experience that they bring to the table who can be brand new to coaching, but still start out charging really good money in the order of $6,000 for a four month coaching package.
And again, to be clear, this is not the upper limit of what’s possible. We’re going to chat about some of those ideas around what’s possible in the final section of today’s podcast. So if this person in scenario three with their $6,000 coaching journey wanted to earn 120 K, they would need 20 clients in the year. That means each month they need two new clients. They’re going to hit their figure and more. If they get two new clients per month, this is the equivalent of about eight hours of work per month delivering one-to-one coaching about two hours per week. This is possible. I see people do this. What do they spend the rest of their time doing? You might wonder, well, they go on to develop their body of work, they write a book, they might offer some group programs. They offer things at different levels of accessibility to serve their audience in wider and more wonderful ways.
Maybe they’re only working part-time. Maybe they have other responsibilities, they have other things to fill their time. Yeah, but in this third scenario, we need to be working about eight hours a month delivering our 60 minute coaching sessions to those 20 clients across the year. And this is possible. This is why I love the one-to-one business model so much. You do not need a big audience. You do not need a big network. You do not need a big marketing apparatus to build a really viable livelihood when you only need to find 20 clients in the entire calendar year. That to me is so sexy. I love this. So in a moment, we’re going to speak about the buts because you might be finding, you might be feeling that’s doable. I can do that and honestly can. We can all do this if we really put ourselves to it.
But there’s very often an inner piece. There’s very often a, but there’s very often a stretch because this is maybe something new, different or unknown. When we think about these business models, these three scenarios that I’ve walked us through, it’s interesting to think about, do you think that you could find five people to pay you $2,000? Do you think you could find one or two people to pay you $6,000? This is doable. You don’t have to have a big marketing apparatus for this. And these are business models where you will earn a return on investment in getting your practitioner skills with one to three clients. That’s sexy if you ask me. Plus, you have a skill for life. Your practitioner skills are only going to deepen and ripen over the course of your lifetime. And we know that coaching as an industry is not going anywhere. Forecasts are for it to significantly increase again, which it has been doing year on year as the industry is maturing. Quality coaches who deliver real results are in hot demand. Their clients keep coming back again and again, and we see that these business models work, but you do need to have the inner work dialed in, and you do need to have the inner resources and tools to work with your buts, your hesitations, your I’m not sures, and that’s what we’re going to speak
About next. Although practitionership and
Entrepreneurship are two different skills, they really do serve each other because your journey as an entrepreneur figuring out your prices and developing your business model is going to push you up against all of the limiting ideas, the glass ceilings, the resistances, the hesitations, the inner doubts, and the full crisis of, oh my gosh, all the inner work that needs to be done to make this possible. Now, I don’t want it to sound like entrepreneurship is just all glass ceilings and all resistances, but in full transparency, my journey has shown me that if you really want to be successful as an entrepreneur, you are going to need to have a set of tools that can really help you with the inner transformation piece for you to become the leader, for you, to become the marketer, for you to become the visionary that really gets your work and the transformation that you are here to serve into the hearts and the hands of the people that need it.
I love entrepreneurship for the creativity and the freedom and the flexibility and the possibilities and the innovation. And I mean, I love it. I love it, I love it. And at the same time, there is a lot of inner work and inner development that is required. I found this to be overall a really great blessing, as it certainly has invited me to evolve beyond what I thought was possible, but it’s not without the need for us to double down and do some work. So at this point, speaking about business models, you might have your own inner stuff coming up, and here are some of the common things that we hear. I’m not sure I can charge that. I’m not sure if what I’m doing is really worth that. Who am I to do this? Oh my gosh, who am I to claim this?
Who’s going to pay that? Who’s actually going to pay $2,006,000 for that? No one’s going to pay that. How are people even going to find me? Who even looks for a somatic coach or an embodiment coach who’s even going to get this? Certainly no one in my community, no one in my existing audience is going to be able to afford that. No one can afford that. I don’t know where these clients are. I don’t think they exist. So any or all of these statements may be true in part or in whole for you or maybe none of them. And full disclosure, I have had these thoughts, these ideas, these beliefs myself at different points along my entrepreneurship journey, and I’m not here to convince you that they’re not true. If you believe them to be true, then they will be, and that will dictate your path as an entrepreneur or you can develop within yourself a set of really powerful tools to shift your inner world, your inner perspectives, your possibilities, and if you have those right inner tools, your internal practitionership, your ability to create transformation won’t just only happen for your clients, it’ll happen for you around these kinds of challenges, and that’s really going to help you get results.
The beauty of this, the beauty of having practitioner skills that can support you is that if you have a particular challenge, let’s say your particular challenge is that you believe no one’s going to pay this. If you are willing to look at that idea, that belief, that statement, and if you are willing to transform that using your tools, for me as an embodiment coach, I use feminine embodiment coaching tools. I use the same tools that I use on my clients, on myself to transform these kinds of things. If you use your own tools on yourself and you get the result, so you see it transform, you see it shift, you see the blinkers come off and your perspective widens, and instead of starting to look for evidence of no one’s going to buy this, you start looking for evidence of this is needed and my clients are everywhere, which is actually true.
There’s so many clients that need what you have. If we can only clear the path to connect the two of you. But as you do that work and use these tools on yourself and on these types of beliefs, you’re going to see the fruits of your own practice, and that really helps you to understand these tools work. I see, feel and experience them work in my body, and that really doubles down your conviction when you can meet these inner challenges, these inner questions, which are not ultimate truths, but instead, ideas, beliefs, views of the world that you are holding and that you can choose to hold or that you can choose to evolve. The choice is yours, but as you actually use embodiment tools, embodiment coaches, or whatever your transformational practitioner skills are as you use them on yourself and you get the fruits of the practice and you see the outcome that enables your confidence and your conviction to settle all the way down in your bone marrow so that you know this is a value.
And I can stand in that. I know from personal experience, I come from a really small farming community in rural Australia, up the northern tip of Australia is where I’m from. Nobody has heard of embodiment coaching where I’m from, and there have been a lot of thoughts over the many years that I’ve had to upgrade around who am I to do this? Who am I to charge this? Who’s even going to want this from me? Who even understands what the heck I’m talking about? No one’s going to be able to find me, see me, hear me. All of these types of limiting ideas have felt really true in my body at one point or another. And as somebody who then went on to charge everything from I was first a hundred dollars an hour and then I went on to charge $120 an hour, and I used to have to work with so many clients, it was the worst business model.
It was actually the scenario one we mapped earlier would not recommend it. I’ve done that, don’t recommend it to going all the way to the other end of the spectrum where I’ve sold coaching packages for as much as $10,000. one-on-one private coaching packages, 10 grand. I know that that transformation didn’t happen. That ability to create more value for my clients and also in my livelihood, it didn’t happen by not meeting my edges as an entrepreneur, you are going to meet edge after edge after edge, and you are going to need a set of tools usually, I mean, if we’re embodiment coaches, then they are your embodiment practitioner tools that work so that you can support yourself so that you can self-coach. I hold so tenderly, all of these ideas and all of these beliefs, who am I? Who will pay this? No one in my audience can afford that.
I hold all of these with so much tenderness because I do know what it’s like to look out and see the world that way. And if you want to do this work, if you want, if you are called to the embodied arts, I believe that you are called here not for it to be hard and challenging and for you to become destitute on the street, which is probably not going to happen with blessings. You are called to this work because you have a meaningful contribution to make, and that is going to require you to step up and to challenge these kinds of ideas because there are people in the world who need what you’ve got. There are people in the world yearning for this transformation. There are people in the world that are ready to receive the value that you have to offer. Sometimes we just need to use some of our practitionership skills to support the entrepreneur in us, and that’s actually, oh my gosh, I’m so happy that I have these skills as an entrepreneur because entrepreneurship is always about meeting a new edge in the way that we grow our business and develop our
Livelihood. It is very
Possible to build a beautiful, profitable business and make a sustainable livelihood as an embodiment coach. The business plans that we’ve covered today reveal to us that if you have your practitionership skills dialed in, if you can create that reproducible transformation, hold one-on-one space powerfully, and really have a delicious red velvet cake for your clients to dive into, then that sits at the heart the value of what you create. It is going to be necessary for you to develop entrepreneurship skills, skills to build a business and skills to build a livelihood. The first of those skills include packaging your practitionership up into a signature coaching journey that you can charge for figures for. That’s something that we support our practitioners in the Feminine Embodiment coaching certification to do. We have detailed worksheets. We’ve just wrapped up a virtual immersion and we have regular eyes on supporting our practitioners to figure out their unique contribution to price it, to begin expressing around it, to figure out how to actually have those sales calls and make their first invitations to get their first handfuls of clients. And if you are interested in working one-to-one using a really valuable signature coaching journey that might fall anywhere between 2000 to $6,000, then you are looking at working somewhere between eight to 20 hours a week, delivering your coaching sessions and building your big beautiful business on the side.
It is going to stretch you, but you are not like those Instagram coaches that are offering all this hollow value or update their bio with a different title and byline every five minutes that have no substance. We are here to do meaningful work to build out a lasting legacy, to deliver genuine value, and that requires us to choose the path to make a commitment to back ourselves even when it seems or might seem to those around you, like a wild move. It requires us to have really dialed in practitionership skills, skills that do create rich value skills that make sure we are not feeling like a fraud and we are not making it up as we go along. We are not working in uninformed or dangerous ways. Practitioners who call themselves whatever but can’t deliver the goods, they’re that bakery that’s not going to be around long because their red velvet cake is, there’s a swear word coming just in case you have little ears around.
Their red velvet cake is shit. No one’s going to go to their bakery. Yeah, it’s just not going to work in the long run. But that’s not who we are. That’s not what we’re doing here, there. So dialing in your practitionership skills, that is the value that you create for your clients. It’s going to also help you because on your long journey of entrepreneurship, you could be at entrepreneurship for decades into your future. The sky’s the limit on what you might create and contribute. Oh my gosh, how much richer will the world be for that woman and those practitionership skills, they’re going to support you as you keep evolving, shifting, creating, and moving through your next glass ceiling and the next, yes, that needs to happen in your path. I think what this really all comes back to is that you have to listen to your inner voice and develop your own inner authority, inner authority to know that you are the best expert on you and when you listen to what you’re feeling deep down, although there’s very often excitement and apprehension and about 10% terror in my experience of saying yes to a new unknown path, you know yourself best, and if the risk is worth it, if you’d like to chat with us about the Feminine Embodiment Coaching certification, we would be so honored just to explore your vision, your desires, the ingredients that you need to move forward as a practitioner in the world, and we can see if what we offer is an aligned space for all that you are already capable of to flourish more fully.
We have a beautiful, rich community of humans that really get what it’s like to be on this journey and an amazing teaching team who have been delivering this curriculum for, we’re at the end of our seventh year now, so this is a solid training which delivers exceptional results and has a ton of value baked into it. We are the deluxe red velvet cake of somatic coaching. We would love to chat with you if you are feeling the call. Maybe you have some of these niggles, maybe nobody else believes in your vision, we’ll let you know what we think about it, if it really has some legs to stand on, spoiler alert, if you’ve awoken and if the calling is alive inside you, then yeah, it’s got some legs. It is a value it needs to be in the world, and we would love to support you with that. It would be a great honor to do so. You can find out more@feminineembodimentcoaching.com, and I sincerely hope that you’ve enjoyed today’s podcast and the big wild journey of all the practical and all the internal pieces that you might need to develop a profitable plan and build a lasting livelihood. Big love for now.